“All men are equal: race, color and creed mean nothing; only the intentions and actions of each of us count", this is the philosophical principle of the Tibetan Lama Myngar Dondup which inspired its founders, Massimo Berloni and Manuela Mariotti , who in 1999 created the Dondup brand .

As the first step after its foundation, the Marche brand turns to denim, for men, women and children, characterized by ergonomic shapes and unconventional designs.

In a short time, Dondup's stylistic vocabulary is enriched and embellished, incorporating fabrics such as silk and linen, new morphological languages, motifs with unique nuances, up to the total looks of recent years, which bring the brand to intercontinental fame by becoming part of the stable LVMH, while maintaining Italian character and production.